April - May 20188Your mobile banking strategy should also define what kind of platform(s) you'd need to ultimately build your user experienceIt goes without saying that the user experience for mobile banking is critically important. Intuitiveness, ease of use, and how the end user feels after using the app will ultimately determine how successful your mobile banking strat-egy will be.Think of a great user experience as the end game; so what do you need to do right to win your end game? A few things that come to mind are:· A clearly defined strategy that articulates for your organization what you are trying to achieve with mobile banking· Executive buy-in so all areas of the organization understand what the strategy means or the enterprise as well as their respective teams· Alignment of ownership of the your mobile strategy with the right combination of other channels, products, and/or transactional capabilities you're trying to advanceThinking Platform(s) FirstYour mobile banking strategy should also define what kind of platform(s) you`d need to ultimately build your user experience. Considerations should include:Mobile Banking is as much a Platform Strategy as it is about the User ExperienceBy Christopher Danvers, VP Payments & Digital Services, American Airlines Federal Credit UnionIN MY OPINION
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