DEC-JAN 202119At Argus, we translate raw numbers into business intelligence, and business intelligence into real-world actions that power our clients' performanceEnter Argus, a Verisk Financial business.New York-based Argus helps fintech companies find a data-driven way to grow their business, whether they are trying to combat a pandemic calamity or otherwise. Argus leverages its unparalleled data assets and in-depth knowledge of the retail banking and payment industry to guide fintech, and other financial institutions, companies through the entire process of bringing new products or services to market. "At Argus, we translate raw data into business intelligence, and business intelligence into real-world actions that power our clients' performance," says Lisa Bonalle-Hannan, president of Verisk Financial.Argus's business is powered by a team of financial services industry experts, including engineers and data scientists, who help clients analyze its rich consumer data sets in order to reveal trends. This domain expertise, coupled with its proprietary data assets, enables Argus's clients to gain a competitive edge by unveiling insights that optimize profitability, minimize risk, drive growth and streamline processes.For example, Argus helps its clients understand how their market penetration looks month-over-month and where the client is making progress compared to their key competitors. "We give our clients insights into the composition of customers who use their services, versus who uses their competitors' services," highlights Lisa. "Through these efforts, we enable our clients to identify their best prospects and develop targeting models to reach those audiences," Lisa adds further.These capabilities have made Argus a go-to partner for many fintech companies during the COVID-19 pandemic. Argus has delivered many crucial insights and a detailed picture of consumer behavior to help its clients in such uncertain times. These insights involve information regarding people's preferred payment mode all the way through to intricate details like whether or not stimulus payment influenced consumers to spend more. With such vast industry knowledge and competencies, Argus is now looking to cement its leadership even further in the fintech sector by preparing to extend its offerings to new fintech players. As Lisa notes, the next 12 to 18 months will be a `make or break' moment for fintech companies as they experience the next credit cycle, many of them for the first time. Thus, Argus is committed to working with its clients to devise sound business strategies and credit risk management plans that can help the business entities stay resilient in the face of adversity. "Together with our clients, we are laser-focused on paving the way for a new era of consumer retail banking and payments," concludes Lisa. BCLisa Bonalle-Hannan
< Page 9 | Page 11 >