March 20166Copyright © 2016 Valley Media Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH - 2016Mailing AddressValley Media Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.402.1463, F:510-894-8405 MARCH - 2016, volume 02 - 01 Published by Valley Media Inc. To subscribe to Banking CIO OutlookVisit www.bankingciooutlook.com Editorial StaffSalesT:510.556.2627ANALYTICSBrian Thomasbrian@bankingciooutlook.comVisualizerMatt RyderManaging EditorJames RobertsonData analytics is going to play a key role in the future of banking institutions. Traditionally a data intensive industry, banks today spend a lot of time and energy in studying the customer data. They want to understand what drives customer attrition, how to position their offerings, how to use targeted marketing, how to drive additional revenues and more. Analytics has the answer to all this. It can cover a gamut of banking functions--from controlling costs and driving revenue-oriented decisions to mitigating risks, managing compliance and overcoming competition.Realizing these benefits, many banks globally have already included analytics as a key component in their business strategies. However, having an analytics tool alone can't produce quick results. In an increasingly regulated environment and the customers' demand for a seamless experience across all channels, banks need to provide accurate and timely data reporting as well as tailored product offerings. For this, the analytics tools should factor in multiple components by bringing together data from multiple legacy systems in a way that makes sense to each business unit. Meanwhile, the breadth of analytical processes and applications in the banking arena suggests that the institutions need to selectively target investments in analytics--based on their strategies and industry positions.To help players in this segment, Banking CIO Outlook along with its panel of industry experts has come up with a list of the `To 10 Analytics Solution Providers'. With so much in store for the players in this space, this edition sheds light on some of the prominent firms and their evolving role. Flip through the pages and do let us know your thoughts. The Way to Right DecisionsJames RobertsonManaging Editor editor@bankingciooutlook.comAaron Pierce Alex D'SouzaArun KantAva GarciaJade RayEditorial
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