NOVEMBER - 20208While attending a digital banking conference last fall, I was reminded by one of the presenters that the voice of the customer needs to be front and center when identifying the value proposition for digital banking solutions. It seemed like such a simple concept, but as I reflected on the commentary, I realized that as providers of financial products and services we sacrifice functionality by assuming that we know what the customer wants from a financial institution, rather than taking the time to ask.In 2019,my teamsurveyed South State Bank's Treasury Management customer base. The team's objective was to not only measure customer satisfaction with South State, including its Treasury Management solutions and its solution delivery model, but also to learn what pressing concerns were on the minds of these business owners. From the survey,we learned that one in five survey respondentshad experienced business account fraud in the past and experiencing a "data breach" was determined to be the customers' primary concern.With cyber fraud and financial risk in the news almost every day, it is no wonder that South State's Treasury Management customers find cybersecurity to be top of mind.As a result of listening to the voice of our customers, South State has made significant investments to upgrade the bank's Treasury Management platform in order to address these financial risk concerns. In doing so, the SOUTH STATE'S INNOVATIVE TREASURY MANAGEMENT SOLUTION MAKES NAVIGATING FINANCES EASY AND SECUREMY OPINIONINBy Judson McAdams, Director of Treasury Management, South State BankThrough the bank's new and highly secure commercial online banking and Treasury Management platform, Treasury Navigator®, South State offers a unique browsing portal that is a single sign-on gateway to all of its Treasury Management solutionsJudson McAdams
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