The skyrocketing adoption of subscriptionbased enterprise solutions is driving the ubiquity of a business model that involves recurring payments to multiple vendors. This reliance on subscription-based deployments increases an organization’s susceptibility to payment fraud. Consequently, businesses must implement a reliable payment gateway with vital features like end-toend security orchestration, omnichannel compatibility, personalized customer support, and unmatched scalability to ensure safe and timely payments.
This is one of the many areas where Fluid Pay fits perfectly as a proven payment gateway solution. It has developed the only secure Level 1 payment card industry (PCI)-compliant fully cloud-based payment gateway for businesses to process transactions anywhere in the world.
“We have created a suite of payment industry tools with a business-centric approach that can simplify payment gateways and boost the security of the payments industry at large,” states Nicholas Cucci, Chief Operating Officer/ Co-Founder of Fluid Pay.
Our Goal is to Create a Suite of Products that Function Inside a Completely Cloud-based Environment while being Scalable for any Size Merchant both Small and Enterprise-Level Businesses
One of our strongest and smartest additions to Fluid Pay was when Ted Cucci joined the founding partners (Nick Cucci & Jeff Rooney) in 2018, signing on as Fluid Pay’s President and CEO, as well as board chairman. Ted has worked in the tech space for over 20+ years. Founding member of Network Merchants Inc. (NMI) and ItsYourDomain.com (IYD). As Chief Operating Officer, Ted was responsible for all aspects of the daily operation. Managed over 400+ Affiliate Partners responsible for over 60K e-commerce, Mobile, MOTO and POS Merchants.
NMI sold to Bregal Sagemount, Goldman Sachs, and Great Hill Partners for roughly $200 million dollars in 2012. ItsYourDomain was also a privately held, profitable ICANN-accredited registrar offering domain services through a worldwide wholesale network of over 2,500 affiliates. Tucows purchased IYD for $10.35 million in 2007.
Why was Fluid Pay started? It’s simple. The company’s three partners share the conviction that the payments space has become too complicated and complex and needs to be simplified.
“Our goal is to create a suite of products that function inside a completely cloud-based environment while being scalable for any size merchant both small and enterpriselevel businesses,” said Jeff Rooney, Chief Technology Officer/Co-Founder of Fluid Pay.
“You should not have to have multiple providers as an ISO to complete your offering. Not anymore.”
Reflecting on the company’s rapid expansion, Cucci said that beginning with a blank canvas and staying focused on growth, scalability, and reliability helped the team stay agile and responsive to emerging trends.
“We could jump on opportunities like card-not-present cash discounting and compliant surcharging, incorporating the logic of these programs in our API and fully exposed, easing the burdens and filling the gaps for merchants,” Ted Cucci President & CEO said.
Operating from the cloud and using Google Compute Engine, a cloud service, reduces downtime, Cucci noted, and involves millions of servers, which means payment flows are no longer dependent on isolated data center servers. Fluid Pay’s redundant, hot-swappable capabilities keep payment flows active and agile, he said. “The only limitations to speed are on the processor side which we can’t control,” he said.
“The only limitations to speed are on the processor side which we can’t control,” he said.
Integrations are a breeze with Fluid Pay’s simple and fully ingested API, Cucci stated, and Fluid Pay partners can customize our entire technology platform according to their unique requirements and business models. Our APIs work behind the scenes to facilitate seamless integrations with full access to our functionality and gateway, he added.
Fluid Pay is processor agnostic, does not underwrite or handle merchant processing directly, and partner accounts automatically fall into the company’s non-compete guarantee, Cucci pointed out. “We prefer to build solid, long lasting relationships with our partners, and we know trust goes a long way in this industry,” he said. “We’re built to scale and have no code limitations. As we continue to grow and enhance our API functionality, we love the opportunities to develop custom projects as well.”
To name just a few of Fluid Pay’s product stand-outs, they offer over 20+ cloud-based products such as their e-invoicing tool allows merchants to send invoices via e-mail and SMS, saving considerable time while derisking transactions with a secure, embedded payment link.
The TOKENizer which creates a simple, easy and accurate way to accept payment information on a website while creating vault records, if needed, on transactions as well while taking liability off of the merchant.
Fluid Pay’s white-label solution offers customers complete control of the look and feel – CSS, colors, etc. and a DDoS mitigation service is included to make sure clients stay online 24/7.
Fluid Pay also supports PAX and Dejavoo EMV devices on its platform along with a Bluetooth mobile device to process transactions and sync directly with the gateway all from any mobile device.
Fluid Pay also offers an assortment of tools under its payment fraud detection suite. Their Attackdog offering detects fraudulent activities and safeguards transactions through machine learning, fraud scoring, and device ID fingerprinting capabilities, the industry’s first and only fully cloud based machine learning algorithm. The chances of fraud increase significantly when a merchant only depends on user-provided information. Attackdog minimizes this risk by tracking the device ID at multiple points before authenticating the transaction. It then profiles the consumer in question and compares their data against the good and bad populations to determine if there’s a risk.
Fluid Pay’s Automatic Account Updater updates vaulted payment methods in cases where a customer’s payment information is expired or replaced, helping merchants avoid failed transactions.
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We Have Created a Suite of Payment Industry Tools with a Business-Centric Approach that can Simplify Payment Gateways and Boost the Security of the Payments Industry at Large
From a technical standpoint, Fluid Pay’s open-source application programming interface (API) facilitates easy integration of all its offerings into a single platform. It also provides a virtual terminal to process card-present and card-notpresent transactions using multiple payment methods. Fluid Pay is the only fully cloud based gateway using Google Cloud with built-in active hot swap capabilities that enable it to run on different internet grids with high speed and scalability.
Fluid Pay continues to grow and enhance its API infrastructure, provide additional opportunities, and develop custom projects that align with its clientele’s evolving needs. Fluid Pay is a master facilitator in the payments space, simplifying complex payment processes and enabling efficient business operations for its partners and their merchants.
Looking ahead to their near-term product roadmap, Cucci and Rooney both see plenty of runway for the company, its employees, and partners. “We are continuing to grow at a rapid pace and always looking at new innovative ways to process. We have some very exciting projects nearing completion that will change the game for the way businesses process payments.”
