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Banking CIO Outlook | Monday, December 26, 2022
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Fremont, CA: The purpose of a banking chatbot is to assist customers with banking transactions, queries, and support in general. It is now possible to open a new account, check balances, transfer funds, and more using chatbots. As banks look for ways to reduce costs and increase customer satisfaction, they have become more popular over the past few years.
First-level (L1) support costs can be reduced with banking chatbots. Customer queries can be solved by bots, and more complicated ones can be escalated to human agents. To manage customer support, most banks today use both human agents and bots.
Here are the top five uses of chatbots in banking in 2022.
Upscaled Communication: Chatbots allow banks to communicate with customers more efficiently and effectively than traditional methods. Customers can ask questions, get answers, and conduct transactions without needing to speak with an agent. It saves both banks and customers time while ensuring that all questions are answered correctly. Thus, customer satisfaction is not compromised, and the bank saves money and time.
24/7 Support: 24/7 support is provided by banking chatbots. It is beneficial when a customer needs assistance during non-banking hours. A banking chatbot can help a customer who forgets their password on a Sunday and needs assistance accessing their account.
Enhanced Productivity of Bank Personnel: With banking chatbots, banks can reduce the amount of time their employees spend on administrative tasks and mundane queries. In this way, bank personnel can concentrate their energies on more impactful and sophisticated tasks. A customer service representative spends a large portion of their day answering phone calls, emails, and text messages from customers.
Faster Transactions: The banking chatbot can process transactions in seconds rather than hours or days, allowing customers to complete their transactions more quickly. The majority of customers appreciate quick resolutions. In particular, large financial institutions are notorious for their long, snaking lines.
Personalized Client Experience: Banking chatbots can help banks personalize their customer experience by incorporating information about each customer's preferences and history. When we compare it to the typical situations we are used to, it makes the customers feel special and is a relief.
Cross Selling and Marketing Using Chatbots: As conversational commerce advances, chatbots can cross-sell products to customers. The latest offers from our banks have been sent to us via WhatsApp or SMS. The chatbot will become a key sales channel for banks as time goes on.
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