Fundraisers will have an easier time identifying and targeting the wealthiest constituents within their constituencies, leading to a more accurate and faster fundraising process.
FREMONT, CA: "Donor behaviors and traits change frequently, so it's imperative that fundraisers and nonprofit marketers have the most dependable data on hand," said Rebecca Gregory Segovia, Executive Vice President and General Manager of GivingDNA. "This integration with Windfall will enable fundraisers to work more efficiently and effectively by targeting donors who better fit their prospect profile and are more likely to give."
GivingDNA, which offers a range of fundraising analytics tools, data visualizations, and wealth profiling tools all in one solution, has collaborated with Windfall. This collaboration provides users with a wealth database that can be enhanced in its platform with data on affluent Americans. GivingDNA will benefit from this association, enabling fundraising professionals to use the best-in-class wealth and career data to strengthen their major giving campaigns and develop cultivation strategies for their wealthiest donors. The association will allow GivingDNA to provide the most efficient support for all aspects of its users' fundraising efforts.
Organizations can identify, understand, and engage affluent consumers more effectively using Windfall's rich dataset. With this integration, GivingDNA users will be able to visualize and segment numerous data points to better predict donor behavior through the visualization and segmentation of these data points. Fundraisers benefit from this collaboration since it gives them a wealth of screening information that's updated weekly and synced daily. The GivingDNA platform can use this reliable data to develop actionable insights and targeted segments within minutes.
"This union brings high quality, deterministic, third-party data into a singular analytics tool that allows for easy segmentation into actionable workflows," said Dan Stevens, Co-Founder and SVP of Business Development at Windfall. "An integration like this doesn't exist in the market today, and is a game changer for data-driven fundraising. Through this partnership, GivingDNA & Windfall are offering best-in-class data and insights to drive action."
