Preet Patel, Senior Vice President of Product Management In the past few years, the payment and card space has become crowded. This has prompted vendors to define their value proposition by designing one-sizefits- all solutions. However, it’s no longer solely about facilitating transactions; it’s about integration, embedding, and becoming an indispensable part of merchants’ operations.
“You need to create a long-term relationship with the merchant, and that only happens by really getting smart about what you’re solving for. That’s where our company excels with a focus on verticalized approaches and customer-centric solutions,” says Preet Patel, the senior vice president of product management of North American Bancard (NAB).
NAB continues to redefine its clients’ success in the payment and card space, setting new standards for the industry. The company provides tailored solutions by leveraging robust resources.
In addition to emphasizing customization and technical proficiency, transparency stands as a cornerstone at NAB, reflecting a primary goal and value within the company. It maintains a high level of transparency with its merchants, deeming it both fair and imperative within an evolving industry.
Being privately owned with a compact C-suite, which fosters an entrepreneurial spirit, NAB charts its course without external dependencies, forging direct connections with card brands and making decisions autonomously within regulatory and legal bounds. The autonomy presents abundant opportunities for the company to differentiate itself significantly from its counterparts.
The primary focus lies in NAB’s support for businesses typically turned away by conventional standards. Consider high-risk businesses, which often operate outside the realm of traditional brickand- mortar retail. These ventures pose inherent risks due to elevated chargeback and refund ratios, as well as increased potential for losses. However, NAB possesses the expertise to effectively manage these aspects, enabling partnerships with long-overlooked companies—a profoundly impactful endeavour. The company consistently demonstrates its ability to thoroughly address the risk profiles of these businesses on an ongoing basis. This unique value proposition involves embracing the risk associated with such enterprises, a stance made possible through collaborative partnerships with Sponsor Banks and top-tier technology partners, instilling confidence in NAB’s capabilities to navigate these complexities comfortably.
You need to create a long-term relationship with the merchant, and that only happens by really getting smart about what you’re solving for. That’s where our company excels with a focus on verticalized approaches and customer-centric solutions 
NAB’s approach revolves around positioning itself as a payment partner equipped with both the technological prowess and capacity to cater to the requirements of sizable enterprises, processing an annual sum of $100 billion. However, the company firmly prioritizes establishing meaningful connections with the businesses they serve. This commitment is evidenced by its continuous emphasis on integrating real individuals into their technology and customer support channels, ensuring readily available assistance. It’s the fusion of human accessibility with NAB’s technological capabilities that distinguishes the company within the industry, enabling an advantageous position in the market.
