Bob Chitrathorn, CFO/Co- Founder and VP of Wealth Planning Inspiration has no boundaries and can spring from the most unlikely places, even a shattered glass vase filled with jellybeans.
This was true of young Bob Chitrathorn, who went on to become one of the co-founders, the CFO, and the VP of wealth management at Simplified Wealth Management.
Hailing from a humble life and surviving with modest means, Chitrathorn was always aware of the value of money. As a kid, when he accidentally broke a glass vase with jellybeans, he realized how difficult it would be for his family to replace the broken vase with a new one. This realization served as a turning point that pushed him to pursue his desire to help people with their wealth management endeavors and financial security. It was also the beginning of a life-altering journey that shaped Chitrathorn’s career and entrepreneurial future.
Through the years, Chitrathorn’s mother’s words, “education is money in the bank,” continued to be his driving force, inspiring him to receive a full-ride scholarship for his college education, where he received his B.S. in finance and real estate while minoring in business administration. Despite the rigorous curriculum, Chitrathorn graduated magna cum laude and was named part of the Golden Key Honor Society.
There was no looking back from there for Chitrathorn as he chose his passion in finance and, in 2004, became a financial advisor. Garnering over 18 years of industry experience, he co-founded Simplified Wealth Management, a value-based boutique wealth and investment management firm committed to delivering personalized guidance to a select group of individuals, families, and business owners.
A true leader, Chitrathorn envisions becoming a catalyst for guiding clients toward financial independence by delivering tailored wealth planning services, including investment planning, distribution strategies for retirement income, estate-conservation planning, and risk management analysis. He understands that even though most individuals realize the significance of saving money, they often don’t have the right roadmap to know whether their initiatives will serve the purpose of reaching their financial goals. To help resolve this dilemma, he takes proactive measures to understand client requirements and guides them toward a robust financial strategy, especially since most fail to comprehend the best steps for efficient financial planning.
Chitrathorn takes proactive steps in conducting complimentary consultations to plan a client’s financial vitality over the long term and coaches them about implementing the right strategies. He gathers relevant information about where they are in their financial planning journey and what they want to learn to establish a robust financial plan.
He also sends out questionnaires regarding risk tolerance levels to learn about their goals, when they want to retire, how much money they want to save, and by what age to formulate a financial plan that helps them achieve these objectives.
To help answer questions regarding insurance planning, including Medicare insurance planning, critical and chronic insurance planning, life insurance, long-term, home healthcare cost planning and management, and guidance about pet insurance, Chitrathorn works closely with clients and supports their financial decisions. He also assists them with investment, college, retirement, legacy, and wealth planning, allowing them to save on college costs, and formulating proper budgeting plans, while helping them plan and save on trust and estate planning, refi and home loans, daily expenses, and monthly services. In addition, clients can make the most of their current work plan retirement accounts under Chitrathorn’s guidance as he educates them about easy-to-apply concepts.
“I got where I am today by working hard and striving to make a difference for those around me. When people see how hard you work for them, they realize how much you care. With this philosophy in mind, I try to guide clients to become financially literate, create a sustainable financial management plan, and add value to their lives,” states Chitrathorn.
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I got where I am today by working hard and striving to make a difference for those around me. When people see how hard you work for them, they realize how much you care. With this philosophy in mind, I try to guide clients to become financially literate, create a sustainable financial management plan, and add value to their lives
The scope of Chitrathorn’s expertise and service offerings impacts people from different walks of life, including C-level executives, business owners, medical professionals, teachers, and state and county employees. Chitrathorn, with his collaborative approach and personalized guidance, has been instrumental in helping business owners in their cost-saving endeavors on their bottom line, increasing their W-2 employee’s net pay, and designing optimum retirement plans to secure their future.
In one instance, he created a plan for an already retired individual who lived modestly but came into a win fall of $3 million, more than he has ever had. This individual wanted to enjoy life but was also looking to build a legacy for his family through investments that could last for as many generations as one can imagine. The strategy was designed to significantly increase his principal amount and protect it in case he has any long-term care issues. In addition, it will allow this client to leave behind a significant amount from a death benefit from a life insurance policy to his beneficiaries tax-free.
“Infused with the strong values of hard work and sincerity passed down to me by my parents, I continue to impact multiple lives and focus on building long-lasting client relationships. This has made me a trusted resource for clients and the go-to advisor for all their financial planning and wealth management needs,” states Chitrathorn.
Bob Chitrathorn is a registered representative with, and securities offered through LPL Financial, Member FINRA/ SIPC.
