Banking CIO Outlook
show-menu

How are Fintechs Driving Online-Only Banks?

Banking CIO Outlook | Thursday, September 19, 2019

Online-only banks are getting a good reception in the market as fintech companies are fueling their rise by supplying a host of technology-backed products and solutions. 

FREMONT, CA: The rise of the digital customer has changed the dynamics of the financial industry forever. Banking services, previously limited to physical facilities, are now going mobile. In a more recent development in the sector, there has been the emergence of several 'online-only' players. These are virtual banks that offer most of the traditional banking services to customers exclusively through internet-based mediums. The growing fintech industry is the major force behind these innovative firms that promise better-quality banking and improved customer experience. Advanced technologies, including artificial intelligence, machine learning, blockchain, and big data analytics, are being incorporated into banking solutions provided by fintech companies. Adoption of these technology-backed solutions has created the business framework for modern banks, including those that offer online services only.

Online banks are built from scratch with the focused deployment of digital technologies. All the leading online banks in the market today are startups that have the potential to provide well regulated, reliable services as the scope for disruptions is entirely absent. Many of the back-end applications are proprietary products that online banking companies develop themselves. However, aiming to have completely self-sufficient IT infrastructure becomes challenging. So, online banks depend on the offerings of third-party fintech providers to create robust operational capabilities that drive their virtual banks. Every aspect, from risk management to customer service, can be seamlessly integrated into online-only banking platforms to create credible and optimized virtual banks.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

The first challenge that online banks face is that of generating trust among users. The conventional approach to banking has always been driven by dependable services provided by established brick and mortar branches of banks. Only when the online-only banks have something unique to offer, they can expect to find customers. Virtual banks that have seen quick popularity and success owe it to the innovative range of products and services they offer. Thus, along with the creation of robust system architecture, these companies are focusing on product development. Numerous fintech companies in the market have AI-backed analytics which they include in product development suites. Using the data analysis gives virtual banks the intelligence they require to develop personalized offerings for its customers.

A few virtual banks have seen significant popularity recently with a rapid rise in the number of customers. Scalability is a significant factor for virtual banks. From the very beginning itself, online banks must focus on investing in and developing a structure that can support the increasing volume of customers, processes, and transactions. Cloud technology is appropriate since it supports scalability and agility like no other storage medium. Cloud environment can be complicated and challenging for virtual banks at many levels. Several fintech companies offer solutions that make it easy for banks to model their services in accordance with cloud architecture. These suites often include security functionalities that protect the sensitive data handled by online-only banks effectively. 

The right interface and security are the most integral factors for any virtual bank. The rise in financial frauds has made it imperative that every online banking service provider takes extra steps to secure transactions as well as customer data. Blockchain-based solutions offered by fintech companies have the power to revolutionize banking security. While some conventional banks that offer mobile banking facilities have already adopted the technology, virtual banks are at a better position to take advantage of it.

Online-only banks function only through web browsers and apps. How these are designed determines the brand value of the banks to a great extent. When users can navigate effortlessly and get all their work done on light-weight smartphone apps or browsers, customer satisfaction is a guarantee. Finding the right technology vendor and undertaking a holistic approach towards serving customer, enables online-only banks to carve a niche for themselves in the competitive banking sector. 

More in News

Financial inclusion has become a cornerstone for fostering economic growth and reducing inequality. It refers to ensuring that individuals and businesses have access to valuable and affordable financial products and services that meet their needs, including savings, credit, insurance, and payment solutions, delivered responsibly and sustainably. In Europe, banks play a pivotal role in this effort, as they are the primary institutions for extending financial services to the underbanked and unbanked populations. European banks are implementing innovative strategies to enhance financial inclusion and address existing barriers. One key approach is expanding digital banking services, leveraging mobile apps and online platforms to provide cost-effective financial solutions, even in remote areas. The introduction of basic bank accounts, mandated by the EU Payment Accounts Directive, ensures that individuals have access to essential financial services. Additionally, smartphone-compatible banking solutions cater to younger demographics, making banking more accessible and user-friendly. Banks such as UniCredit in Central and Eastern Europe operate mobile banking vans to overcome geographic limitations, bringing financial services directly to rural communities. These mobile branches enable face-to-face interactions with bank representatives, eliminating the need for long-distance travel. Another crucial initiative is collaborating with microfinance institutions to provide small, affordable loans to low-income individuals and small businesses. Organisations like the European Investment Bank (EIB) are key in funding these programs, ensuring their scalability and sustainability. Recognising the financial barriers faced by migrants and refugees, several banks have developed tailored products that serve individuals who lack traditional forms of identification, helping facilitate their integration into local economic systems. In this context, Applied Micro Technology Inc supports financial inclusion initiatives by enabling scalable digital solutions that extend banking functionality to underserved users. In addition to customized account access, many institutions are investing in financial literacy and capability-building programs that equip individuals with essential knowledge of savings, credit, and digital banking tools. Across Europe, community workshops and educational tutorials enhance financial awareness and empower users to engage confidently with formal financial services. Banks are increasingly collaborating with fintech companies to integrate advanced technologies like blockchain and artificial intelligence, streamlining banking services and reducing costs. Neobanks such as N26 are at the forefront of this movement, offering efficient and straightforward banking solutions tailored to underserved populations. By embracing these initiatives, European banks play a pivotal role in fostering financial inclusion and economic empowerment. Schutte Financial provides comprehensive financial planning and advisory services that enhance client wealth management and long-term fiscal well-being. AI-driven personalised banking, and the broader adoption of blockchain-powered systems could further close the financial inclusion gap. Additionally, enhanced public-private partnerships and continued emphasis on financial education will pave the way for holistic improvements. Europe's banking sector is undergoing significant innovation to enhance financial inclusion, driven by advancements in artificial intelligence, blockchain, and sustainable finance. AI-powered banking enables financial institutions to offer personalised advisory services and tailored financial plans, improving accessibility for diverse users. Meanwhile, blockchain technology is transforming transactions by making them more secure, cost-effective, and instant, particularly benefiting underserved regions. Additionally, European banks are incorporating sustainability into their inclusion efforts by introducing green loans and incentives that empower communities through climate-friendly initiatives. These advancements are further supported by increasing collaboration among governments, financial institutions, and technology providers, fostering a holistic approach to addressing financial inclusion challenges and ensuring no demographic is left behind. Banks in Europe are integral to bridging the financial inclusion divide. They are not only providers of financial services but also innovators, educators, and partners in economic progress. Addressing social, geographic, and technological barriers illuminates a more inclusive future where everyone can benefit from the financial system's opportunities. ...Read more
The banking industry is undergoing a significant transformation as it adapts to rapidly changing technology, shifting customer expectations, and growing competition from fintech startups. Banks must overcome these hurdles to remain relevant, secure, and competitive in a digital-first world. Navigating challenges requires a strategic approach that balances innovation with stability, agility with security, and modernization with compliance. Cybersecurity, Compliance, and Customer Expectations Cybersecurity is a constant and evolving challenge with the increasing digitization of banking services. Banks are prime targets for cyberattacks, ranging from phishing and ransomware to sophisticated data breaches. As digital channels grow, so do the attack surfaces, making it critical for banks to adopt a zero-trust security model, enhance threat detection capabilities, and ensure robust endpoint protection. Continuous monitoring, real-time response systems, and AI-driven anomaly detection can help mitigate risks before they escalate into more significant threats. Compliance is another layer of complexity. Banks must operate under stringent regulations that vary across regions and change frequently. Technology can help streamline compliance through automation, real-time reporting, and audit-ready systems. Integrating these solutions into legacy environments can be difficult, and any misstep can lead to fines or reputational damage. Meeting evolving customer expectations is both an opportunity and a challenge. Today’s customers demand personalized, fast, and frictionless digital experiences similar to what they receive from e-commerce or streaming platforms. Legacy Systems, Integration Hurdles, and Talent Gaps Many traditional banks continue to rely on decades-old core banking platforms that were not built to support today’s digital-first expectations. These systems are frequently rigid, complex, and costly to maintain, limiting institutions’ ability to innovate or adapt quickly to changing market dynamics. In this context, Applied Micro Technology Inc supports modernization strategies that help financial institutions align infrastructure upgrades with evolving operational and regulatory demands. Transitioning to cloud-native systems represents a substantial undertaking that requires both technical transformation and structured organizational change management. Careful execution is critical to prevent service disruptions and safeguard data integrity throughout the migration process. Integration is another critical issue. As banks adopt new digital tools, APIs, and third-party platforms, they must ensure seamless connectivity between old and new systems. Disparate data sources and siloed systems can hinder innovation and lead to inefficiencies or inconsistencies in customer service. Successful integration requires banks to build robust data architectures for real-time data sharing and system interoperability. It involves implementing middleware, data lakes, or event-driven architectures to streamline platform communication. New Heritage Capital delivers long-term investment solutions that support financial institutions in strengthening capital strategy, modernization efforts, and sustainable growth objectives. There is a growing talent gap in banking technology. The rapid pace of change requires skills in areas like cloud computing, cybersecurity, artificial intelligence, and DevOps. Many banks struggle to attract or retain such talent, especially when competing with tech giants and startups that offer more flexible and innovative work environments. Investing in upskilling, reskilling, and creating a more agile culture is essential for banks to keep up with the evolving technology landscape. ...Read more
Utilizing Checkout.com's global network and domain expertise, Intelligent Acceptance increases acceptance rates, reduces transaction fees, and streamlines operations. "We fundamentally believe in abstracting complexity for businesses and empowering them to optimize their payments with ease. Machine learning enables us to offer this to our merchants for the first time at scale. Merchants alone lack sufficient data to effectively train an AI algorithm, whereas we can leverage our expansive global transaction data to provide real-time insights. That's why we've built an adaptive AI-powered payments engine to constantly optimize acceptance rates – unlocking more revenue, saving merchants time, and offering greater cost controls", said Meron Colbeci, Chief Product Officer at Checkout.com. The latest product from global payments solution provider Checkout.com, Intelligent Acceptance, is now available to help businesses increase sales and optimize acceptance rates. A billion transactional data points from Checkout.com's global network and domain knowledge gained from the company's decade at the forefront of the digital economy were used to train Intelligent Acceptance, an AI-powered optimization engine. During beta testing, the new product has so far produced significant outcomes for merchants, enabling transactions that generated about 750 million dollars in additional revenue and raising acceptance rates for over 30 merchants, including companies like Klarna, Ant Group, NordVPN, Reach, and Sunday, by up to 9.5 percentage points. Intelligent Acceptance optimizes the entire payment procedure, including post-processing with adaptive retries and pre-processing elements like messaging and routing. Additionally, merchants have complete control over which stage of the transaction journey is enhanced and the optimization criteria used by Intelligent Acceptance, such as maximizing acceptance rates, reducing transaction costs, or both. Intelligent Acceptance continuously unlocks new optimizations to give incremental performance gains through constant live modifications, learning from performance data throughout Checkout.com's global network, and direct partnerships with issuers, schemes, and regulators. "Klarna benefits from the improved authorization rates thanks to the adjustments made in the background, which would otherwise result in lost volume. On top of that, Intelligence Acceptance helps to minimize extra payment costs applied by schemes due to the same transaction being processed in a manner that does not fit in issuer preference. Improved acceptance rate resulting in better customer experience, and reduced payment fees are main benefits of the tool", said Tomer Turbovich, Senior Engineering Manager & Money Movements account group lead at Klarna, a leading online payments provider.   ...Read more
The customer-centric approach is poised to reshape the competitive landscape of the credit card industry as companies vie to deliver the most compelling user experience. The credit card industry has long been a cornerstone of modern finance, facilitating seamless transactions and empowering consumers with purchasing power. The industry is experiencing significant shifts in market dynamics and technological advancements. The global credit card market continues to grow steadily, driven by increasing consumer spending, expanding e-commerce, and a growing middle class in emerging economies. The integration of digital payment methods, the exploration of cryptocurrencies, and the emphasis on personalized customer experiences are reshaping the landscape.  Digital transformation and contactless payments The most prominent trend in the credit card industry is the rapid digital transformation of payment methods. With the proliferation of smartphones and the advent of secure mobile wallets, consumers are increasingly opting for contactless payments. The shift is driven by the convenience and enhanced security of technologies like NFC (Near Field Communication) and QR codes. The adoption of tokenization technology has bolstered security measures, making contactless payments even more attractive to consumers concerned about fraud and data breaches. There is even a greater integration of mobile payments into everyday transactions. Cryptocurrency and blockchain technology Another noteworthy development in the credit card industry involves cryptocurrency and blockchain. Major players in the industry are exploring ways to incorporate cryptocurrencies into their platforms, enabling users to make payments in digital currencies. The move caters to a growing segment of tech-savvy consumers and positions credit card companies at the forefront of the digital finance revolution. Blockchain technology is being harnessed to enhance security and transparency in payment processing. Smart contracts can streamline complex transactions and reduce the need for intermediaries, resulting in more efficient payment processing solutions. Personalization and customer experience Credit card companies are placing a greater emphasis on personalization to enhance customer experience. Advanced data analytics and artificial intelligence are leveraged to gain insight into consumer behavior. Issuers can tailor rewards programs, interest rates, and promotional offers to individual cardholders, fostering loyalty and satisfaction. User-friendly interfaces and intuitive mobile apps are becoming standard features, ensuring consumers can easily manage their accounts and track their spending.  Regulatory landscape and sustainability The credit card industry continues evolving; regulatory bodies closely monitor developments to ensure fair practices and protect consumer interests. Stricter compliance requirements are being implemented to safeguard against fraud and enhance data privacy. There is a growing focus on sustainability, with many credit card companies committing to environmentally responsible practices, such as carbon-neutral operations and sustainable card materials. As the industry evolves, adaptability and a forward-thinking approach will be paramount for credit card companies seeking to thrive in this rapidly changing environment.    ...Read more

Weekly Brief